Facebook marketing is a great tool for entrepreneurs to appeal to a larger audience while gaining feedback on your goods or services. Because it’s easier to respond directly to customers, a relationship can be easily built. People buy from those they like, know and trust.
- Fan Page/Business Page: If you haven’t already set up a fan page or business page do so now because Facebook does not allow you market your personal page through ads. With your fan page / business page, each like becomes a lead to your business. Every like on your page will begin your all important list. We will talk more about that and how to market to those that are looking for exactly what you offer.
- Custom Tabs: When you first create your fan page or business Facebook page, you’ll have general tabs like the wall and info tabs. Extend your capabilities by creating your own custom tabs. Some businesses have tabs that contain links to various kinds of content like products, newsletters, and ongoing contests.
- Goals/Expectations: Set your goals and expectations for your Facebook marketing campaign. This includes your budget – how much do you want to spend either daily or monthly.
- Discounts/Offers: These are hot buttons for restaurants, dry cleaners, and other brick and mortar businesses. Offer a discount or a freebie on your fan page / business page to increase followers, and will encourage your followers to share the offer. When people share your offer, you are exposing your business to additional customers that may not have heard of you.
- Caution: If you decide to subscribe to updates from other Facebook pages, make sure you do not subscribe to brands you are competing against. Choose pages that will help you create a positive image for your brand. If you want to share other updates with your own following, remember that your brand will thus become associated with that page.
- How To Post: When you post content, one of your intentions should be to elicit responses from your community. Therefore, think about each post and figure out how to phrase things so that people will want to comment on what you have to say. Explicitly asking for opinions is one of the best ways to do this.
- Be Real: This one is a BIG one! Be yourself and be real. Don’t overcomplicate it. As you are writing your content, place yourself in front of your perfect customer and write as if you are talking directly to that customer.
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