Are You Fishing with 1 Line or 100 Lines?
Only doing one of these networking tips could mean you’re only using one line instead of 100 lines.
Your business is only as strong as your customers, and if you do not invest a lot of time and effort into reaching new customers, your bottom line will suffer. It’s safe to say generating new leads for your business is important if you want to succeed. Would you agree that fishing with 100 lines is better than 1 line? Exactly! Social media is wonderful and certainly creates brand awareness; however, social media is a tool not a strategy.
Networking / Forums
- Be more active on niche-relevant forums and discussion boards to generate easy leads. If you hang out where consumers ask questions, you can gather trust, brand yourself and be a go-to source for them. Not only will they appreciate your assistance, they will also most likely visit your site for more information or to make purchases.
- Survey your current customers about where they typically congregate online. To generate quality leads, you need to understand where your audience hangs out. Once you know, get involved in that community any way you can. That may mean advertising or it may mean becoming a leader in the community.
- Leads are very valuable. Not every lead would be appropriate for the marketing campaign that you are running. Which target audience are you after? Don’t market to anyone else. You are more likely to find success when you pick the proper leads.
- Set time every week to follow up with potential leads. It usually takes more than one touch point to turn a potential qualified lead into a real hot lead. So after you’ve made first contact, set time a week or two later to touch base again. It’s about frequency here to make this person into a customer.
- Talk to business owners in related industries. They may be willing to share leads with you by sending their customers your way. For example, if you own a shop where you sell balloons, talking to a florist about a joint venture is a great way to get leads from another business.
- Don’t forget your website! Many people create a site and then just leave it, believing that “if you build it, they will come.” They won’t unless you actually put some effort into it. Create a blog and update it frequently, or add new content as often as possible to the site itself.
Pay Per Click Ads
If you plan to use pay-per-click ads to promote your website or social media, create ads which actually bring in targeted leads. Make sure it is clear what you’re selling and that the call to action is solid. Don’t make them blink or include fluorescent colors unless you want to drive away potential leads.
Ensure when using PPC that you drill down to your exact customer. Use what you learned in your survey about what customers want so your target can be even more targeted. Your survey represents your customer’s problems and your PPC and business represent the problem solver.
Look into pay per click campaigns to generate leads. The first place most people go to seek business opportunity is Google. If you aren’t on page 1 organically for the typical search terms they use, then you need to pay to be there. You only are charged if people click the ads, so it’s an excellent way to simply build brand awareness as well.
By investing enough time and effort into lead generation, you can make sure that your business is properly situated for future growth. If you neglect lead generation, on the other hand, your business will suffer. Do not let this happen to you.
Have a fantastic day.