Don’t Miss These Tips for Writing Emails that Get Read
- Create an Email that is Highly Anticipated. When you check your inbox do you gravitate to opening an email from a friend or corporation? Silly question right? Of course, it’s from your friend. When addressing your email to your list, personalize it, write it as if you are corresponding with your friend – making it about one person not your entire list. Write your email in a respectful voice as if you are sitting next to the person reading your email.
- Subject Line. Think of a subject line that would make you want to open it. Take it one step further, and think of your subject line as a magazine headline. Have you been at the grocery checkout line and a certain magazine cover catches your attention? That is how you want your email subject line to read!
- Promise. Give your reader value by providing them a promise they will learn whatever your niche is. As you continue to email your readers and they continue to receive value through your content, your reader know, like and trust you, which in turn means your emails will be opened and read.
- Avoid using the words “list,” “newsletter” or other similar meanings. Today email is the quickest and least expensive way to broadcast to the masses. When an email is received by your reader, the person quickly determines is there something in it for me. If your reader feels they are on a list or receiving a newsletter, you got it – the email is transferred to the round file (trash). Using words like “thank you for opting into my list” or “congrats on joining my newsletter” most likely your reader will skip over your email.
- Use Your Name. This is obvious but how many times have you received an email where you have no idea who it’s from? Did you open the email? Bet not. Just like personalizing your message to one reader, be a real sender! Using your name is also a branding aspect.
- Don’t be Creepy. Ever get an email and all through the email your name is repeated over and over? Kind of feels creepy, huh? That is an email that is full of scripts and reads like a call center.
- Be Understanding. Be on your readers side. Tell them you understand their struggles. Empathize with them, and ask how you can help.
- Rewards. Make sure people benefit from reading your emails. How? Share a useful tip. Make them feel better. Inspire them.
- Insert Hyperlinks. Add hyperlinks within your email because it increases your chances of people clicking that link.
- P.S. Don’t be afraid to add Post Script (P.S.) to your email. P.S. can be used to to remind your reader of a deadline or use it to repeat what your reader will lose if they don’t take you up on your offer.
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