10 Tips for Writing Emails that Get Read

Email ListAre You Using Email To Your Advantage?

Don’t Miss These Tips for Writing Emails that Get Read



  1.  Create an Email that is Highly Anticipated.    When you check your inbox do you gravitate to opening an email from a friend or corporation?  Silly question right?  Of course, it’s from your friend. When addressing your email to your list, personalize it, write it as if you are corresponding with your friend – making it about one person not your entire list.  Write your email in a respectful voice as if you are sitting next to the person reading your email.
  2. Subject Line.  Think of a subject line that would make you want to open it.    Take it one step further, and think of your subject line as a magazine headline.  Have you been at the grocery checkout line and a certain magazine cover catches your attention?  That is how you want your email subject line to read!
  3. Promise.  Give your reader value by providing them a promise they will learn whatever your niche is.  As you continue to email your readers and they continue to receive value through your content, your reader know, like and trust you, which in turn means your emails will be opened and read.
  4. Avoid using the words “list,” “newsletter” or other similar meanings.  Today email is the quickest and least expensive way to broadcast to the masses.  When an email is received by your reader, the person quickly determines is there something in it for me.  If your reader feels they are on a list or receiving a newsletter, you got it – the email is transferred to the round file (trash).   Using words like “thank you for opting into my list” or “congrats on joining my newsletter” most likely your reader will skip over your email.
  5. Use Your Name.  This is obvious but how many times have you received an email where you have no idea who it’s from?  Did you open the email?  Bet not.  Just like personalizing your message to one reader, be a real sender!  Using your name is also a branding aspect.
  6. Don’t be Creepy.  Ever get an email and all through the email your name is repeated over and over?  Kind of feels creepy, huh?  That is an email that is full of scripts and reads like a call center.
  7. Be Understanding.  Be on your readers side. Tell them you understand their struggles. Empathize with them, and ask how you can help.
  8. Rewards.  Make sure people benefit from reading your emails. How? Share a useful tip. Make them feel better. Inspire them.
  9. Insert Hyperlinks.  Add hyperlinks within your email because it increases your chances of people clicking that link.
  10. P.S.  Don’t be afraid to add Post Script (P.S.) to your email.  P.S. can be used to to remind your reader of a deadline or use it to repeat what your reader will lose if they don’t take you up on your offer.

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10 Words that Cripple Your Presentation

10 Words that Cripple Your PresentationPresentation

Your presenting your service, product or business and it’s going awesome.  Then, at some point, it all changes and the participation energy in the room significantly decreases or shifts.  Check out the list below because using any of the words below are likely the crippling cause:

  1. Honestly – using the word honestly within your language sends a trigger to others wondering if every thing said prior was true.  Honestly takes away your credibility. Ever find yourself listing to someone talk and the word honestly is used?
  2. Innovative – this word means “ahead of the times” and when using this word in your presentation your audience psychologically wonderings if it’s real or proven.  
  3. Basically – is a word that means at the bottom. When sharing your business, product or service one does not want to insinuate “at the bottom.”
  4. Cheap – also means inexpensive and referring to your product, service or business as as such gives the impression you are comparing it something else providing other with doubt.
  5. Actually – is another word similar to honestly.  The word actually infers the prior information was not correct.
  6. Cutting-Edge – sounds more like a sales pitch in a presentation, and brings no real value to your direction.  In the fashion world it’s about being on the cutting-edge of fashion and style.
  7. Discount – there is an expectation to clients and customers that once offered a discount, the product or service will continually be discounted.  Using the word discount discredits the price point for what your offering, and gives the impression it’s over-priced.
  8. Don’t/Do Not – negative! The use of either word provides negativity and subconsciously tells your customer not to do what you are asking.  Think of positive words to use when explaining the high points of your products or service.
  9. But – It’s used in many sentences and also includes a negative undertone.  Here’s an example: The sunset was beautiful but.. The mind automatically thinks, something is wrong with the beautiful sunset and conditions the brain to be prepared for something negative.
  10. Like – Oh how this word is used in everyday language when explaining something, especially in teenage girls today  In business, when using this word in your presentation it’s like means comparison to something or else.
  11. Ground Floor – Refers to an apartment building or similar dwelling.  Using the statement ‘this is a ground floor opportunity” means very little the people in your audience listening to your presentation.  In fact it comes off as a pitch and takes away from your credibility.

Feel free to share if you got value.  

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Social Media Posting for Profits

Raise The Profits of Your Business with Social NetworksSocial Media

Do you have some questions on how to post on social media for profit? Awesome! Let’s get started.

Target Audience

Determine who is your target audience, their age, male/female or both, what type of car do they drive, income level, etc.  These are must knows because if your product or service is specifically meant for only men, and you are targeting women you are effectively tossing money out the door by targeting the wrong market.  For more information on drilling down to your target audience, connect with me at Suzette@SuzetteRahn.com.

Company Blog

Providing value through your company blog not only raises awareness of your business, it also provides value to your target audience.  Providing free content to your target audience, allows your audience to know, like and trust you.  Your blog can be in written form, video or both.  Most people are more inclined to watch a quick video than read.  Add to that with many social media users today are using their smart phones to browse social media. Think about what your product or service is, and write or shoot a quick video to share with your target audience.  Here are a couple questions to ask yourself: How does your product or service help your audience?  How can your product or service serve to fix your target audience’s problem? When your audience views you as the problem solver, you also gain more credibility and trust.

Social Media Share 

Once you’ve written your blog, share your blog link on all your social media channels.  (Yes, your business should have a Facebook Fan Page or Business Page, YouTube Channel, Twitter Account, LinkedIn, etc.)

To boost your page engagement, also run contests, ask interesting questions and displaying intriguing pictures.  It is a good idea to post at least 3 – 5 times a day on social media to keep your audience engaged.

Think with the End in Mind

Another way to think of it is – determine what your end goal is.  Is it to raise awareness of your brand? Is it to bring more customers in the door?  If you end goal is to bring more customers in your door, run a paid promotion through social media marketing. By running your ad, offer customers who see your ad a discount when they purchase.  An example is, “mention this ad in the store, and receive a 10% discount on your purchase.”  If your end goal is to raise awareness of your brand, run a paid ad through like campaigns.  For instance, a Facebook like campaign will bring awareness to your company by specific target marketing.

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Keys to Being a Great Leader

4 Key Components to Being A Great Leader

For a business to be successful, it must have an effective leader. That’s a given right?   What if I told you the world’s greatest business leaders continually invest in themselves through reading books, attending seminars and hiring other great leaders? Yes, every great leader invests in themselves daily.

1.  Accountability

When you’re a leader, be accountable. That means if you make a mistake, admit it and move on. It can be easy to push the blame onto other people, but don’t do it! If you’re accountable when you’ve made a mistake, the people around you will feel the need to be more accountable if they’ve made a mistake.

2.  Recognition

Always remember that a great leader builds up and does not need to tear down. Do not be overly critical of those on your team. Be quick to give commendation, praise and recognition. Even when people fail, commend the effort and inspire them.

3.  Respect

You can never be a good leader if you don’t respect that others may have different opinions than your own. While it may seem like being a leader is all about bossing people around, you can never be the boss if you have no idea how to respect the feelings of others.

While you should always be there for your team as a leader, don’t forget to nurture growth in yourself. Figure out where it is that you want to grow. Do what you can to stretch yourself as much as you can. Engage and deepen your passions and strengths to make your most valuable contributions.

4.  Leadership

Leadership means the action of leading a group of people or an organization.  It isn’t something to be taken lightly. Leadership can entail many facets – guiding others to complete a project or task or motivating the members of your team to be their best selves.

While you may not be aware of it, others around you are watching and looking up to you.

Think about those you have impacted in your life. Do you have a few in mind? Congratulations – you are a leader!  Keep it and continue to inspire and lead others.


5 Must Have Converting Elements for E-Book

How Work Flow of a High Converting E-Book Converts:

In reading thisWork Flow post, be sure to check my earlier post that shares with you the How to Create an -Book which share 4 important steps.

Okay let’s get to it.  Get comfortable, grab a cup of coffee (or your favorite beverage) and let’s hang out for a few minutes.

There are 5 Elements involved in creating the content of your e-book.

Introduction:  This is your opportunity to greet your reader, introduce yourself and welcome them to your e-book.  With your introduction of you, insert your personality so your reader has an ability to get to know you.

Bio:  Your bio here should relate to your reader, what you’ve learned and how what you’ve learned has propelled you in your business (or as it relates to your specific e-book).

Content:  This is obvious, I realize.  However, this is where you place your content about your e-book.  Consider this the main course, nuts-n-bolts.

Strong Call to Action:  High essential!  Your readers are at your e-book and engaged with you.  The reader is literally waiting for you to tell them the next step.  An example is: if you haven’t already received my (insert your give away from your blog/website) head over to my website and download it. Be sure to place a smart hyperlink for your reader to click on (more about that below).

Connection Links:  This section is twofold. Yes, you want links at your signature line so your read can connect with you on social media and other aspects.  However, you will also want to include hyperlinks within your content.  Most read e-books via their smart phone instead of printing it.  With having smart hyperlinks, your reader will be able to click the link and go directly to where you direct them!  Cool, right?



How to Create an E-Book


Ever wonder how to create an E-Book?  It’s actually simple when you see the “how to” steps written out.

You may wonder why an E-Book?  The answer is because your E-book can be used as your opt-in when others land on your blog. That means in exchange for a visitor’s name, email and phone number, the visitor receives your E-book in return.

Here are the 4 steps to creating your e-book:

  • What’s Your End Goal?  Think of this as beginning with the end in mind. Is your e-book to build your team, sell a product, to get leads or informational purposes?
  • What Does Your Audience Want?  Ask yourself, what problem does your e-book solve for your audience? Is this the e-book that solves a specific problem?
  • Keep Your E-Book Short, Sweet and Easy to Read. Now this means making your e-book a quick read.  Typically a good rule of thumb is about 15 minutes.  Use an easy on the eyes font and make the font large – try a 14 or 16 font size. Provide an action item in your E-book that your audience can do immediately and invite them to connect with you on their results.
  • Always Have a Call to Action with a Link.  This means to have a connection link asking your audience to connect with you on Facebook, your blog or other type of media.

Happy E-Book creating!  Looking for how to get the flow of your e-book and the 5 Must Have High Converting Elements for your E-book? Check it out here on my blog!


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Become a Bold Rockstar in Your Home Business!

Welcome!  Hey all thanks so much for stopping by!  It’s totally awesome to meet you.

It’s here!  And I am so dang proud to be sharing this journey with you.  Your support and patience while my brand new website/blog was being rebuilt is so much appreciated.  Today is the debut and I’m so honored to have you be a part of it.  Thank you.

Happy Kid Thank YouThis website/blog debut is made possible because of  Tanya Aliza, Angel Balichowski and the rest of the team that work so diligent to mirror my personality.   You all rock!

With much thanks and gratitude,


P.S.:  Do you want to take your website/blog to a whole new level?  Click here to learn how you too can have a rocking website/blog that actually represents you!  You are welcome to email me at Suzette@SuzetteRahn.com